Toob Sock Brewing

Packaging + Identity

Print + Digital

2022

“Toob Sock Brewing Co.” is the materialization of my friend/client’s homebrewing-turned-brewery expedition. The name Toob Sock is derivative of a beer brewing apparatus nicknamed the “Hop Sock”, a mesh sock which separates the hops from the worth. I was approached with the task of creating a fun and excitable identity to separate TOOB SOCK from the crowded market of craft beer. What came out of this brand exploration is a fun, goofy, yet unique identity with the ability to expand the visual language as the brewery grows.