Tyler Courtenay
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NJ Transit

NJ Transit is a state-owned public transportation system that serves New Jersey, along with portions of New York State and Pennsylvania. NJ Transit was chosen due to its vast options of brand exploration, and obviously, the brand’s desperate need of a rebrand.

An “N” and “J” ligature symbolizing the transit’s core function of connecting and transporting

An “N” and “J” ligature symbolizing the transit’s core function of connecting and transporting

Train line identity system

Train line identity system

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Ad incorporating the logo mark

Ad incorporating the logo mark

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Bus Livery

Bus Livery

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