Tyler Courtenay
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NJ Transit Rebrand

The current identity of NJ Transit, the third largest transit system in The United States is well, in a bit of an identity crisis. This personal project was created to sharpen my skills as a designer, as well as explore what the NJ Transit identity system could look like with a proper rebranding exercise.

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The logo combines the "N" and "J" into a sturdy and symbolic ligature, representing the three transportation methods NJT offers.

Logo Process

Logo Process

App Icon

Homepage

Sample ad application

Totes!

Secondary Pattern

Secondary Pattern

Infinity Tape

Infinity Tape

Assortment of retail and branding pieces

Brand evolution

Brand evolution