Tyler Courtenay
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NJ Transit

NJ Transit is a state-owned public transportation system that serves New Jersey, along with portions of New York State and Pennsylvania. NJ Transit was chosen due to its vast options of brand exploration, and obviously, the brand’s desperate need of a rebrand.

An “N” and “J” ligature symbolizing the transit’s core function of connecting and transporting

An “N” and “J” ligature symbolizing the transit’s core function of connecting and transporting

Brand family

Brand family

Train line visual language

Train line visual language

Digital train status and departure board

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Sick tixs

Sick tixs

The essential travel item

The essential travel item

Ad incorporating the logo mark

Ad incorporating the logo mark

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Logo Process

Logo Process