Band-Aid Assorted Tie-Dye

Packaging

Print

2023

 

Tie-dye bandages to help bring a smile to your face after a cut, scrape or burn. Client: Band-Aid, while Design Project Lead at Johnson & Johnson. My role: Concept and execution of primary and secondary packaging.



Working with a CGI artist to visually convey renders accurately, while allowing the tie-dye patterns to shine.


Family of bandages


A horizontal and vertical front were designed to fit for different major retailers.


Flat view of the vertical & horizontal fronts.


Actual images of bandages.

Example of an infinite pattern and bandage cuts.

Print trial version of carton design.


8

Initial Concepts Created

4

Month From Brief To Design Lock

2

Rounds of Consumer Testing

4

Rounds of Design Reviews